Bruce Brown is a great master of the sports documentary film of 60's.
"The Endless Summer"(1964) affects not only the surfer but also various artists as a subculture.
It is handed down as a legend of the surf movie even at the present that passed more than 40 years.
In addition, motorcycle movie "Any On Sunday" is his best work which Bruce Brown gave to his best friend,Steve McQueen.
Not to mention a work, the poster art is rising in popularity.
ROOTOTE collaborated with the representative artworks.

Gimmie ROO
I was chosen as select shop "MAGGIE COULOMBE" in Hawaiian Maui Island which is popular among celebrities, and "Gimmie ROO" made its debut in 2006.
Gimmie ROO has been released only at the shops "BEAMS" in Japan in spring, 2007.

"Gimme cap" is a type of baseball cap. It is also sometimes known as a "Trucker hat".
This style of "Gimme cap" originated as a promotional give-away from feed or farming supply companies to farmers,
truck drivers or other rural workers. "Trucker hat" is the more common name for the hats worn as popular celebrity fashion items, while actual truckers or farmers would more likely call the hats "gimme caps" or "feed caps"
The design point of "Gimmie ROO" is that it took the material of "Gimme cap" and its atmosphere in tote bag.
Now, there are many kind of caps printed various graphic and design, and it becomes an indispensable icon for the street fashion.
We keep the fron section of a "Gimme cap" above the bill is foam, and the rest is plastic mesh, and arrange the characteristic material to toto bags.
The concept of Gimme ROO is "to wear graphic and carry" just like "Gimme cap".